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NARB investigated Neutrogena’s ‘water + sun barrier’ notation.
May 5, 2014
By: Melissa Meisel
A five-member panel of the National Advertising Review Board (NARB) has recommended that Neutrogena Corporation discontinue claims that the company’s Neutrogena Beach Defense Sunscreen provides a “water + sun barrier.” NARB is the appellate unit of the advertising industry’s system of self-regulation.MSD Consumer Care, Inc., a/k/a Merck Consumer Care, a competing manufacturer of sunscreen products, challenged advertising claims for the product before the National Advertising Division (NAD). NA...
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